A website is an internet tool used by most companies for faster marketing. It has become one of the most in-demand and effective ways in introducing and promoting a product or service. A good website should be designed to instantly catch a targeted customer’s or client’s attention. After a website is designed, it has to undergo a certain development.

    A website development is a process in which strategies and techniques are created and enhanced before is can be promoted. Promotion is an essential part of a website because it is the advertising process.

    Actually, web development covers all of the said processes: web designing and web promotion. Website development is a process that involves six different processes: planning, analysis, design, implementation, promotion, and innovation.

    Planning is a process of setting the company’s overall goals by choosing from among competing opportunities for communication. In this process, the purpose, objectives, and policies for information and development, as well as the target audience is defined.

    Analysis involves inspection of technical construction of web with validation tools, evaluation of information consistency, and verification of correctness of domain information.

    Design involves separating of information into page-sized chunks, connecting pages along routes of use and user thinking, providing information, context, and navigation cues, and creating a consistent look and feel. Website design must convey the right messages and should be able to reflect the strengths and ideals of the company. But a great website design in not enough. It should be developed and must be associated with a good promotion, or else it will be useless.

    Implementation is simply using of computer and internet tools to create an extendable directory and file structure.

    Promotion is a process of using specific marketing strategies or creating business models, and handling all public relations issues of the web. The three main practices in website promotion includes following online community norms and practices, connecting with users to meet their specific needs, and targeting publicity releases for general web audiences, potential users and current users.

    Innovation is a process of continuous improvement of the usability and quality of the web to meet the needs of customers and exceed users’ expectations. It requires creativity in finding unique ways to improve the web or engage the web’s audience. This process is based on analysis, user testing and focus groups. It also involves identification of new user needs and technologies that can be used to cater to these needs.

    This cycle of website development includes important elements such as purpose statement, audience information, objective statement, domain information, web specification, and web presentation.

    Website development and promotion is, basically, the creating, building, and advertising of a website. It is a process by which the goals and objectives are focused on the targeted customers.